Environmental Management Systems and ISO 14001

EMS
An Environmental Management System (EMS) is a structured framework that helps organisations systematically identify, manage, control, and continuously improve their environmental impacts across all business activities, products, and services. It is a comprehensive set of policies, procedures, processes, and practices that work together to ensure environmental considerations are embedded into daily operations and long-term strategic planning.12

EMS’ follow the Plan-Do-Check-Act (PDCA) cycle, which is a four-step management methodology designed for continuous improvement of processes, products, and systems.3 It was originally developed by American engineer and business theorist William Edwards Deming, and is now used ubiquitously in quality management processes. The PDCA cycle is an iterative, continuous loop that involves the following processes:34

Plan– The planning phase serves as the foundation of the entire cycle, focusing on identifying problems, analyzing current situations, and developing strategic solutions.
Do– The implementation phase involves executing the planned solution, typically on a small scale initially to test effectiveness without disrupting operations.
Check– The evaluation phase focuses on analysing results and comparing them against the objectives set in the Planning phase.
Act– This involves taking corrective action based on evaluation findings in the Check phase and standardizing successful changes.

This method basically establishes a repeatable, auditable improvement loop.

Essential elements of an EMS567

  1. Environmental policy- a policy document (paper or digital) that has clear organisational policies should be accessible to employees, and other stakeholders. It must be endorsed by the company leadership. The company must make sure employees are AWARE that such a policy exists.
  2. Compliance register- a document or database tracking every relevant regulation, its requirements, and the actions the company takes to ensure ongoing compliance.
  3. Defined responsibilities- roles for EMS-related activities should be clearly assigned.
  4. Baseline- improvements can only be measured against a baseline, so these should be established clearly for each KPI.
  5. Staff training and communication- staff must know their duties and understand why EMS is important to the organisation. It is also useful to know how to communicate these activities to external stakeholders.
  6. Standard Operating Procedures (SOPs)- SOPs that set out each step of each activity must be available to every employee involved in anything risky, such as dealing with chemical or medical waste disposal.
  7. Environmental aspects- these are the organisation’s activities, products, or services that can interact with the environment.
  8. Environmental impacts- positive or negative changes to the environment due to the organisation’s environmental aspects.

ISO 140018910
ISO 14001 is the world’s most widely used international standard that specifies the requirements for an effective EMS. It provides a repeatable framework organizations can follow to design, implement, maintain, and continually improve their EMS, rather than prescribing specific environmental performance thresholds. Organizations can implement ISO 14001 voluntarily and may optionally pursue third-party certification to demonstrate conformity. ISO 14001 is designed to integrate with other management standards (e.g., ISO 9001 quality, ISO 45001 safety) and aligns with PDCA for continuous improvement. Please understand, CERTIFICATION VERIFIES THE SYSTEMS AND PROCESSES THE ORGANISATION IS IMPLEMENTING, NOT THE OUTCOME: that is, ISO 14001 clause 6.1 simply states that any EMS should:

  1. “Give assurance that the environmental management system can achieve its intended outcomes;
  2. Prevent or reduce undesired effects, including the potential for external environmental conditions to affect the organisation; and
  3. Achieve continual improvement.”

Organisational context1112
According to clause 4 of ISO 14001:2015, organisations are required to identify issues, trends, and conditions both inside and outside the business that impact environmental performance, risk, and opportunities, sort of like a very specialised PESTEL analysis. This means they must consider not only direct environmental impacts caused by them, but also how environmental conditions might affect operations, stakeholders, and their own compliance obligations.

There are three types of organisational contexts:

  1. Internal context- Organisational policies, values, resources, processes, products or services, strategic goals, and how company culture or capabilities affect environmental responsibility.
  2. External context- Legal, regulatory, political, economic, social, and technological factors as well as broader environmental conditions or requirements from stakeholders like customers, regulators, and communities.
  3. Environmental context- Specific environmental conditions such as climate, resource availability, and pollution levels that can impact or be impacted by the organisation.

EMS and ISO 140017
ISO 14001 defines the requirements for an EMS. It sets out the clauses and controls policy, planning, operations, evaluation, and improvement that an EMS must include. Organizations use it to structure their EMS consistently and audibly. A functioning EMS can be audited for conformity to ISO 14001. Passing an external audit earns ISO 14001 certification, which signals to stakeholders that the EMS meets international best-practice requirements. However, certification verifies the system; it does not by itself guarantee a particular environmental performance level.

To reiterate, “EMS” is the management system itself, and “ISO 14001” is the standard describing what that system should look like and how it should operate. An EMS can exist without ISO 14001, but aligning to ISO 14001 can improve structure, consistency, credibility, and auditability and allows optional certification.

Examples of ISO 14001 EMS KPIs

KPI TypeExample of MetricsDescription
Resource ConsumptionElectricity (kWh), water (liters), gas (cubic meters) usageTrack reductions against baseline, efficiency programs
EmissionsGreenhouse gas (CO₂) emissions per unit output, pollutant PPMMeasure total carbon footprint, regulatory pollutant thresholds
Waste ManagementTotal waste to landfill (kg), recycled/reused waste (%)Monitor reductions, recycling effectiveness
ComplianceEnvironmental incidents reported, time lost due to incidentsTrack regulatory breaches, response times, corrective actions
Water UseWater consumption per production unitBenchmark efficiency, target reductions
Energy MixShare of renewable energy in total energy consumption (%)Support sustainability and decarbonization targets
Paper ReductionTotal paper use (reams/year)Track efficiency, digitalization efforts
Supply Chain Sustainability% suppliers with environmental certificationExtend EMS upstream/downstream
Biodiversity ImpactConservation measures adopted, protected hectaresEspecially relevant for agriculture, mining, real estate sectors
Compliance Performance
Environmental incident frequencyNumber of non-compliance reports annually
System EffectivenessInternal audit scores and notesHow many internal audits have happened, internal audit results, non-conformities identified and closed

Aligning organisational KPIs with ISO 14001 can be challenging, so here are some helpful steps:8

  1. Define environmental objectives based on environmental issues relevant to your organisation, relevant compliance obligations, and stakeholder expectations.
  2. Select KPIs that are directly linked to each objective and ensure they are specific, measurable, and capable of showing progress toward the stated goals. For example, if an objective is to reduce waste, a KPI could be “percentage reduction in paper waste per year”.
  3. Each KPI should be cleary measurable (e.g., total energy use per production unit, percentage of objectives met, reduction in incidents), so that they can be compared over time to be able to demonstrate improvement (or find slidebacks).
  4. Assign responsibility for tracking each KPI to relevant team members, and make sure they are integrated into operational processes and reviewed at planned intervals (e.g., monthly, quarterly) to support the PDCA (Plan-Do-Check-Act) cycle. These jobs should be part of their expected activities, not extra work they have to do in addition to their regular workload.
  5. Document the rationale for selecting each KPI, how they link to objectives, and keep written records of all measurements and analyses for audit preparation.

Audit Plans/ Checklists8
Audits can be stressful, but the ISO 14001 auditors are trained to help the people they are auditing feel at ease. Here are some points you could keep in mind while preparing for your audit:

  1. During audits, objective evidence is crucial. Keep track of and present historical KPI data, trend analyses, supporting documents (e.g., invoices, meter readings, waste logs), internal communications, and management review meeting minutes showing the use of KPI data in decision-making.
  2. Auditors typically look for consistency in KPI definitions, data collection methods, frequency of reviews, and whether the results inform corrective actions or continual improvement efforts.
  3. Records of corrective or preventive actions taken in response to KPI underperformance are important audit evidence and demonstrate robust EMS systems.
  4. Make use of dashboards, summaries, and visualisations to easily communicate KPI performance, trends, and progress toward objectives during audits.
  5. ALWAYS HAVE OBJECTIVE EVIDENCE. Seriously.

ISO 14001:20251314
The ISO 14001 standard is due for a revision which is expected to be published around autumn 2025, with a 12-18 month transition period. Here are some expected changes from ISO 14001:2015:

AreaISO 14001:2015ISO 14001:2025 Draft
Document StructureBased on High-Level Structure (HLS)Switches to Harmonized Structure for better integration with other ISO standards
Climate ActionAddresses sustainability broadlyStronger focus on climate-related actions, carbon neutrality, and decarbonization
Risk ManagementGeneral approach to risks and opportunitiesEnhanced guidance on proactive risk identification and lifecycle perspectives
Technology IntegrationNo explicit mention of digital toolsEncourages leveraging data analytics and AI for real-time monitoring
Supply Chain FocusBasic requirementsExpanded emphasis on supply chain sustainability evaluation

So, why bother with an EMS?
While setting up an EMS does require some initial investment, the ongoing savings, risk reduction, and improved market opportunities, a functional EMS can help businesses become more profitable in several ways. By making better use of resources, such as reducing energy, water, and raw material consumption, companies can lower their operating costs. For example, switching to energy-efficient lighting or upgrading insulation often leads directly to smaller utility bills.

An EMS also helps businesses identify areas where they can cut down on waste, which not only saves money on disposal fees but can also uncover new opportunities to recycle or reuse materials, sometimes even generating additional income streams (such as through the ubiquitous kabadiwalas). By staying on top of environmental regulations and anticipating changes, companies can avoid costly fines and disruptions, making their business more stable in the long run.

Finally, implementing an EMS can improve a company’s reputation with customers, investors, and the public, often leading to new sales opportunities, increased customer loyalty, and even access to investment or partnerships that prioritize sustainability.

Sources

  1. Frequently Asked Questions – Environmental Management System (NIEHS)
  2. Environmental Management Systems | US EPA
  3. Plan Do Check Act: ISO 9001 – The Key to Success
  4. PDCA Cycle – What is the Plan-Do-Check-Act Cycle? | ASQ
  5. ISO 14001 Requirements and Structure
  6. The Five Core Elements of ISO 14001 – QIA
  7. ISO 14001 – Environmental Management
  8. ISO_14001_2015_EMS.pdf (NERLDC)
  9. ISO 14001: Meaning, Standard and Requirements (Greenly)
  10. ISO 14001 Requirements and Structure (Advisera)
  11. ISO 14001:2015 Clause 4 Context of the organization (Pretesh Biswas)
  12. ISO 14001 Clause 4: Context of the Organisation (ISMS.online)
  13. Latest Changes in ISO 14001: Understanding the 2025 Revision (BPRHub)
  14. ISO 9001 and ISO 14001 Standards Revisions (DNV)
  15. I’ve had the benefit of a training for an ISO 14001 audit.

International Jane Goodall Day of Compassion

There is, of course, no such day at the moment. I’m advocating for one.

Thank you Dr. Goodall. Your legacy shall prosper. 📷 @Goodallinst on Instagram.

Jane pioneered a revolutionary idea: that empathy and scientific objectivity could coexist. Her methods became the foundation of modern primatology and ethology, demonstrating that scientific rigor and empathetic understanding were not opposites but complementary approaches.1

She was just 26 when she walked into a forest in Gombe (Tanzania) with her notebook and a set of binoculars, and no college education, since “we were by no means a wealthy family, so university wasn’t an option.”2

So she waitressed and saved every penny to get to Africa, where she wanted to work with the animals she loved.2 It was this dedication and unrestricted thinking that soon earned her a chance to study chimpanzees in Tanzania, and even a PhD position at Cambridge without any previous college degrees3.

Her discoveries shattered our assumptions about what makes us human. She proved that chimpanzees used tools, shared food, and even waged war against rival groups- behaviors we thought belonged only to us. In showing us these profound similarities, Jane forever changed how we see our place in the natural world.45

Her groundbreaking discoveries, tireless advocacy, and unwavering belief in the power of hope and compassion inspired millions of people around the world to care about animals, conservation, and making the planet a better place.67 She lived a life that reminded us that hope is not naive but necessary, and that each of us has the power to create positive change. She showed us that compassion is not sentimentality but a powerful tool for understanding.

Jane changed humanity and our relationship with all those we share our home planet with by dint of her labour and her untramelled heart.8 And so, I am advocating for April 3rd, her birthday, to be the International Jane Goodall Day of Compassion.

Sources

  1. In memory of Dame Jane Goodall 1934-2025
  2. Jane Goodall made a name for herself with no degree, no experience: She got a job as a waitress and saved ‘every penny’ on a one-way ticket to Africa
  3. Jane Goodall’s legacy: three ways she changed science
  4. Chimpanzees: Redefining What It Means to Be Human
  5. ‘They hold hands, they embrace, they kiss’: The woman who changed our view of chimps – and human beings
  6. ‘An Extraordinary Legacy for Humanity’: Celebrities, Politicians, and Activists Around the World Pay Tribute to Jane Goodall
  7. Jane Goodall, the gentle disrupter whose research on chimpanzees redefined what it meant to be human
  8. Jane Goodall (1934–2025): primatologist, conservationist, and messenger of hope

A probability analysis of India’s men’s cricket coin toss losses

India has now lost 16 consecutive coin tosses across all formats, with the streak extending from January 31, 2025, to October 2, 2025 (the West Indies – India Test match in Ahmedabad that concluded today). Here’s the baffling list by chronology:

Coin Toss Loss No.DateMatchVenueCaptain
1Jan 31, 20254th T20I vs EnglandPuneSuryakumar Yadav
2Feb 02, 20255th T20I vs EnglandMumbai (Wankhede)Suryakumar Yadav
3Feb 06, 20251st ODI vs EnglandNagpurRohit Sharma
4Feb 09, 20252nd ODI vs EnglandCuttackRohit Sharma
5Feb 12, 20253rd ODI vs EnglandAhmedabadRohit Sharma
6Feb 20, 2025ODI vs BangladeshDubai (Champions Trophy)Rohit Sharma
7Feb 23, 2025ODI vs PakistanDubai (Champions Trophy)Rohit Sharma
8Mar 02, 2025ODI vs New ZealandDubai (Champions Trophy)Rohit Sharma
9Mar 04, 2025ODI vs AustraliaDubai (Champions Trophy Semi-final)Rohit Sharma
10Mar 09, 2025ODI vs New ZealandDubai (Champions Trophy Final)Rohit Sharma
11Jun 20, 20251st Test vs EnglandLeedsShubman Gill
12Jul 02, 20252nd Test vs EnglandBirminghamShubman Gill
13Jul 10, 20253rd Test vs EnglandLord’sShubman Gill
14Jul 23, 20254th Test vs EnglandManchesterShubman Gill
15Jul 31, 20255th Test vs EnglandThe OvalShubman Gill
16Oct 02, 20251st Test vs West IndiesAhmedabadShubman Gill
Indian Men’s toss losing streak

In mathematics, probability measures how likely an event is to occur, and it’s always expressed as a number between 0 (will never happen) and 1 (will definitely happen every time). For a standard fair coin toss, the probability of either heads or tails is exactly 0.5 (or 50%). This is because there are two possible and equally likely outcomes: the coin will either flip to heads or tails (not counting the vanishingly small number of times it may fall on its edge, in which case the toss will be repeated until a result is achieved anyway).

Every toss is also independent, which means that the result of one toss will have no impact on the result of any other toss. When events are independent, the probability of several events occurring in succession is the product (multiplication) of their individual probabilities. So, the probability of losing (or winning) two fair tosses in a row is: Probability of 2 losses = 0.5 × 0.5 = 0.25.

The probability of losing (or winning) 3 fair tosses in a row is therefore = 0.5 × 0.5 × 0.5, which is 0.125.

We’ve lost 16 consecutive tosses across formats, geographies, and captains. The probability of winning or losing a fair coin toss is 0.5 or 1/2. Which means the probability of losing 16 consecutive fair coin tosses is… (0.5)16, which equals 1 in 65,536, or ≈0.0000152588%.

Now, it really must be noted that a cricket coin toss is quite different from a simple game of coin toss between two people (though the mathematics remains exactly the same). The Indian skippers were not always the ones tossing the coin, neither were they always the ones calling heads or tails. In cricket, the standard procedure is that the host captain tosses while the visiting captain calls. However, at neutral venues where neither captain is the host, the procedure varies: a neutral party such as a match official or invited dignitary may toss the coin, or one of the captains may be chosen to toss, or tournament regulations may specify the exact protocol. This means India’s losing streak has transcended not just different formats, captains and venues, but also different toss procedures, making it an even weirder demonstration of statistical randomness.

I decided to investigate the mathematics of this absurdity.

0.0000152588%
How rare is a 0.0000152588% chance of any event happening? Well, more people are struck by lightning annually,1 but fewer people are likely to die by meteorite strike2.

Similar things have happened in cricket before- The Netherlands have previously lost 11 consecutive tosses, and and several teams have lost 9 in a row.3 Rohit Sharma himself has lost 12 consecutively (equalling Brian Lara).3

Independence and the Gambler’s Fallacy
The Gambler’s Fallacy is the (mistaken) belief that because India “lost so many times in a row,” they’re “due” for a win, but since each coin toss is independent and past outcomes have absolutely no impact on the next. Each toss remains a 50-50 chance, regardless of what’s happened before.

The Law of Large Numbers and the Nature of Streaks
The Law of Large Numbers states that if an independent act is performed enough times, the outcomes of this independent event (the coin toss in our case) will eventually (that is, in the long term, given a large number of coin tosses) match the predicted probable outcome of that event (that is, 50% of the times the coin will flip heads, and 50% of the times it will flip tails), but this will of course include every coin toss ever, and not restrict itself to India’s male cricket captains.

This simply means that though the average outcome will even out to about 50% wins and losses, streaks such as 16 losses in a row are still possible, just extremely unlikely. Given enough cricket matches played, even “impossible” events are destined to surface from time to time. Cricket tosses represent a relatively small sample size in the grand scheme of probability. Even if we consider all international cricket matches ever played, this would still represent a small enough sample size where unusual streaks can and will occur (to understand this, compare every cricket toss to every coin toss that has ever happened in history).

Information Theory
In Information Theory, the rarer an event is considered, the more surprising it is found to be. This means losing one toss is not surprising since there is a 50% chance of losing any one random fair toss. However, losing 16 tosses in a row must be considered very surprising because it involves the following outcomes:

Lose the first toss (50% probability), then lose the second toss (50% probability), then lose the third toss (50% probability), then lose the fourth toss (50% probability), then lose the fifth toss (50% probability)… then finally lose the 16th toss, also with a fifty percent probability that you could win it or lose it.

Which means that if nothing else, at least my bewilderment at the streak is justified.

Sources:

  1. What are the chances of being struck by lightning?
  2. What are the Odds a Meteorite Could Kill You?
  3. Most consecutive toss losses in ODIs, full list: India extend all-time world record

A climate history of the Earth

Climate is the long-term pattern of weather in a particular region, usually measured over 30 years or more. Weather can change every few hours, but throughout the year, similar patterns repeat annually- for example, summers are typically hot and tend to occur during the same months each year. However, these patterns are now shifting due to climate change.123

Our current atmosphere456789101112
A planet’s atmosphere is a layer of gases that blanket the planet because its gravity has caught hold of them. For Earth, this layer begins at the surface of the planet, and extends up to around 10,000 kilometres, though most of the atmosphere lies within the first 100 kilometres.

Our atmosphere at the moment is approximately 78% nitrogen, 21% oxygen, and 1% other gases including carbon dioxide (approximately 0.04% of the atmosphere, which is 420+1314 ppm as of 2024), water vapour, and argon. It is now divided into five distinct layers based on how temperature changes with altitude:

1. The Troposphere (0-12 km)1516
This is the lowest layer where we live and breathe. It contains about 75-80% of all the air in the atmosphere and almost all water vapour, which forms our clouds and weather. Temperature decreases as you go higher- about 6.5°C cooler for every kilometre up. This is where all our weather happens, including storms, rain, and snow. Commercial airplanes typically fly in the upper part of this layer.

2. The Stratosphere (12-50 km)17
Above the troposphere lies the stratosphere, which contains the ozone layer (formed between 600 to 500 million years ago18, the Stratosphere contains about 90% of Earth’s ozone). Unlike the troposphere, temperature increases with altitude here because ozone absorbs UV energy from the Sun. This layer is very stable with little weather activity, making it ideal for some aircraft to fly in.

3. The Mesosphere (50-85 km)
The mesosphere is where the temperature decreases again with altitude, reaching as low as -90°C. Most meteors burn up in this layer, creating “shooting stars.” Rare, shimmering noctilucent clouds also appear here sometimes.

4. The Thermosphere (85-600 km)
In this layer temperatures can reach up to 1,500°C or higher, though the air is so thin that you wouldn’t feel hot. This is where the International Space Station orbits and where we see the beautiful aurora (northern and southern lights) when solar particles interact with the atmosphere. Radio waves also bounce off this layer, enabling long-distance communication.

5. The Exosphere (600+ km)
The outermost layer, the exosphere, gradually fades into space. The air here is so thin that molecules rarely collide with each other, and this is where many satellites orbit.

Structure 1920
The Earth’s orbital parametres, axial tilt, and magnetic field have profoundly shaped our planet’s atmosphere, climate, geology, and ecology throughout its 4.6-billion-year history. Our orbital variations, known as Milankovitch cycles, operate on timescales of tens to hundreds of thousands of years and have been fundamental drivers of climate change throughout our planet’s geological history.

Birth212223
When our planet was new (new-ish, around 4.6 billion years ago), it had no atmosphere at all. However, sometime later it likely captured passing helium and hydrogen atoms to cover itself in a flimsy lamina of hydrogen and helium, which are the lightest and most abundant materials in the universe, but later, because early Earth was so hot and these gases were so light, these gases escaped into space, leaving our planet with virtually no air.

Several billion years later, between 4.5-4.0 billion years ago2425, the planet had (finally) begun to cool, and massive volcanic eruptions had started spewing gases from the Earth’s interior. These gases included water vapour (steam), carbon dioxide, nitrogen, methane, and ammonia, in a process now named “outgassing”.2627 This was our second atmosphere, a thick, steamy, poisonous (to the current inhabitants of the planet) soup largely dominated by carbon dioxide and water vapour, and no oxygen.28

There is evidence from zircon magnetism indicating the planet’s geomagnetic field existed at least 4.2 billion years ago.29 This early establishment coincides with genetic estimates for the age of the Last Universal Common Ancestor (LUCA)30, suggesting the magnetic field provided crucial protection for early life by shielding against solar and cosmic radiation.31

Already at this stage early geological changes were shaping climate: as the first solid crust formed and differentiated into early landmasses, these geographical features began affecting atmospheric circulation patterns.3233 Volcanic activity also wasn’t random- it was concentrated along the boundaries of the first primitive tectonic plates, creating regional variations in atmospheric composition and temperature.34

Oceans, Outgassing, CO₂ Reduction
The Earth continued to cool, and the water vapour that dominated the atmosphere started to condense into liquid water and formed the first oceans between 4.0-3.5 billion years ago.3536 The bad weather continued for millennia, and much of the atmospheric carbon dioxide that the volcanoes had worked so hard to belch out earlier was dissolved in the rain, now forming carbonate compounds that were deposited as sedimentary rocks.3738 This process gradually reduced the amount of CO₂ in the air and helped stabilise Earth’s climate.3539 We got lucky here in three distinct ways:
1. We were the right distance from our star: if the planet had been too close to the Sun, the water vapour would never have condensed into liquid, and if we were farther away than we are, our water would have been ice;40
2. Our size: Our planet was large enough to have enough gravity to hold on to all the atmosphere and water;4142 and
3. The Earth’s molten iron core: The planet has a molten iron core, and due to this we have a magnetic shield (called the “magnetosphere”) protecting us from solar wind (charged particles ejected continuously from the Sun outwards towards the planets.4344 Solar winds help produce the beautiful auroras our poles are famous for when they interact with our magnetosphere, but damage technology and organisms due to solar radiation. They also affect climate and weather).45

This is also when Earth’s first stable continents were being formed, and their development was crucial for shaping climate at the time: as the earliest continental masses formed through volcanic activity and tectonic processes, they created the first true land-ocean contrasts.3546 These early landmasses absorbed heat differently than oceans, creating the first temperature gradients that drove primitive atmospheric circulation. The beginnings of continental drift also started affecting global heat distribution as landmasses slowly moved to different latitudes.46

Life arrives
Around 3.8-3.5 billion years ago, the first life forms appeared in Earth’s oceans.4748 These early organisms were simple prokaryotes (bacteria and archaea) that thrived in the oxygen-free environment.4849 Many of these early life forms were anaerobic, meaning they didn’t need oxygen and actually found it toxic.3950 Stellar evolution models indicate that the Sun’s luminosity was approximately 25-30% lower during the Archean (3.8-2.5 billion years ago) compared to present-day.5152 Despite this “faint young Sun,” geological evidence clearly shows liquid water existed on Earth’s surface throughout this period.5152 Some climate models suggest that higher levels of greenhouse gases like CO₂ and methane could warm the early Earth. Lower planetary albedo (meaning less sunlight reflected back into space) and fewer continents would also contribute to these temperatures. Together, these factors may have kept the planet above freezing without extremely high greenhouse gas concentrations.5152

Photosynthesis!
3.5 billion years ago, the first cyanobacteria (the Blue-Green Algae we studied in school) invented photosynthesis: i.e., they began using sunlight to make their own food, while producing oxygen as a waste product.5354 Initially, this oxygen didn’t accumulate in the atmosphere because it immediately reacted with dissolved iron in the oceans, forming banded iron formations (rust-coloured iron oxide deposits that we can still see in rocks today).5455 This process continued for over a billion years, slowly removing iron from the oceans while cyanobacteria continued producing oxygen.54

At this time our planet had 17-ish hour days rather than 24-hour days: evidence from ancient banded iron formations suggests the Moon was approximately 60,000 kilometres closer to Earth 2.46 billion years ago.56 This closer lunar proximity would have created much stronger tidal forces and more rapid precession cycles, fundamentally altering climate patterns.57

For several million years, nearly all the oxygen being produced by the Blue-Green Algae was used up by the free oxygen molecules reacting with other chemicals on our planet or in the atmosphere. However, around 2.4 billion years ago, there was finally enough oxygen in the atmosphere that it could not all be used up in the chemical reactions, and the excess oxygen started building up in the atmosphere.58 This critical tipping point is known as the Great Oxidation Event (GOE).59

This is the first example of life forms fundamentally altering the planetary atmosphere, and also the first great extinction event. Oxygen was toxic to the anaerobic organisms that had dominated Earth for over a billion years, and it’s accumulation in the atmosphere caused massive die-offs.60

Due to this catastrophe, some organisms learnt to tolerate oxygen, which was toxic to them up until this point, by creating special defence mechanisms against the poisonous effects of oxygen such as antioxidants and protective enzymes.6162 Other organisms evolved a brand new way of using oxygen- instead of just tolerating it, they started using it for a process called cellular respiration. Before oxygen, organisms had to get energy through anaerobic (meaning “without oxygen”) respiration, which yields much less energy from the same quantity of fuel: using oxygen for energy produces more than seven times more energy than anaerobic respiration.63

This energy revolution resulted pivotal evolutionary advances:6465
1. Cells could now afford to be more complex because they had abundant energy to run more sophisticated machinery;66
2. Organisms could grow larger because they had enough energy to power bigger bodies;6465 and
3. More complex behaviours and functions became possible because there was energy to spare for “luxury” activities.6768

These three points led to another evolutionary breakthrough: the evolution of eukaryotic cells (cells with a nucleus).69 These cells had a nucleus which works as a control centre, several mitochondria (yes, that one), which works as a (yes, that (mitochondria is the powerhouse of the cell)), and organelles that all work specialised functions.

So the oxygen produced by photosynthetic organisms completely transformed Earth’s atmosphere, oceans, and even geology: it caused iron to rust out of the oceans, changed the chemistry of rocks, and created new minerals that had never existed before on Earth.7071

Snowball Earth7273
Some of the most extreme climate events in Earth’s history occurred during the Neoproterozoic Era (750-580 million years ago), when the planet experienced several “Snowball Earth” glaciations that covered most of its surface in ice. These events covered most of Earth’s surface in ice and represented the one of the most dramatic climate changes in planetary history. Analysis of banded iron formations from the Sturtian glaciation shows evidence for orbital forcing (which are variations in Earth’s orbit which influence the amount of solar radiation received by the Earth over time74), with ice sheets advancing and retreating in response to changes in the planet’s orbit. This orbital control provided crucial refugia where life could survive during these extreme times.

The first migration
Around 600 million years ago, a single lineage of freshwater green algae began evolving adaptations that would eventually enable life to transition to land. These early charophyte algae lived approximately 540-520 million years ago during the early Cambrian Period approximately 540-520 million years ago during the early Cambrian Period in shallow freshwater pools and muddy banks, slowly developing resistant coatings to prevent them from drying out when water levels dropped.7576 This remarkable burst of biological innovation fundamentally transformed things: recent research indicates that only a modest increase in atmospheric oxygen around 540 million years ago was sufficient to trigger major ecological changes. The Cambrian Period featured extraordinarily high atmospheric CO₂- between 4,000 and 7,000 ppm, with some estimates peaking at 8,960 ppm. These levels produced intense greenhouse conditions: global temperatures were significantly warmer than today, sea surface temperatures were likely 10–15°C higher than today, and the planet was entirely ice-free, with no permanent polar ice sheets.7778

One of the most significant developments in this period was the widespread emergence of biomineralisation, which is the ability of organisms to produce hard shells and skeletons. The timing of biomineralisation appears linked to changing seawater chemistry during the formation of the Great Unconformity, when widespread erosion released massive quantities of calcium, iron, potassium, and silica into the oceans.7980 Another transformative evolution was bioturbation- the mixing and burrowing activities of early animals in seafloor sediments. This behaviour changed the interaction between ocean floor sediments and sea water, increased the circulation of nutrients and altered porewater chemistry.81

Around this time, as oxygen levels continued to increase, oxygen molecules high in the atmosphere continued to be split apart by the Sun’s ultraviolet radiation and recombined to form ozone (O₃).82 This thickened the ozone layer, a protective shield that blocks harmful UV radiation, which had been accumulating in the atmosphere since the previous 2 billion years,83 but was now reaching protective capacity due to the additional free oxygen now present in the atmosphere.84 This was another crucial planetary development: Before the ozone layer had asserted itself, UV radiation made Earth’s land surface deadly to most life forms.8285

The ozone shield, created entirely by the oxygen from living organisms, made it possible for life to eventually colonise land around 500–470 million years ago.86 Without life producing oxygen, there would be no ozone layer, and Earth’s surface would still be uninhabitable. Around 470-485 million years ago,86 the first true land plants (called embryophytes) made their appearance. These early pioneers were tiny, simple organisms that looked more like green carpets than modern plants,87 and due to this primitive rug oxygen levels started rising again as land-based photosynthesis added to marine oxygen production, and as these plants and organic matter started breaking down rock surfaces, and atmospheric CO2 started dropping due to photosynthesis (which uses CO2 as fuel).8889

When plants colonised land, they created another major feedback loop with the atmosphere. Land plants dramatically increased oxygen production through photosynthesis while simultaneously removing carbon dioxide from the air. In time, forests became massive carbon storage systems, locking CO₂ in wood and soil.8889 The rise of plants also affected Earth’s planetary energy balance because green vegetation reflects less sunlight than bare rock, changing Earth’s albedo (reflectivity, with a value between 0 and 1; a high albedo means more light is reflected by the planet or surface in question into space, while a low albedo means more light is absorbed. For example, Earth’s albedo is about 0.31, reflecting approximately 31% of the solar radiation it receives) and affecting global temperature.90

Meanwhile between 485-443 million years ago, throughout the Ordovician Period, the most significant and sustained diversification of marine life in Earth’s history occurred, fundamentally transforming oceanic ecosystems.91 This extraordinary evolutionary radiation lasted nearly 42 million years and represented a fundamental shift from the simple post-Cambrian fauna to complex, multi-tiered marine ecosystems.91 This is called the Great Ordovician Biodiversification Event (GOBE), and is our planet’s greatest marine evolutionary revolution.91 Unlike the rapid burst of the Cambrian Explosion, GOBE was a sustained, long-term adaptive radiation that occurred at different times across different regions, driven by the unique paleogeographic configuration of the Ordovician world. Ordovician phytoplankton diversity reached approximately 400 species,92 the highest levels of the entire Paleozoic, which had profound effects on Earth’s carbon cycle and atmospheric composition through enhanced photosynthesis. This contributed significantly to rising atmospheric oxygen levels and increased organic matter production and burial thereby helping draw down atmospheric CO₂, contributing to global cooling trends.9293

It is thought that the late Cambrian Steptoean Positive Carbon Isotope Excursion (SPICE) around 500 million years ago which triggered a major atmospheric oxygen increase from 10-18% to 20-28%.949596 Full ocean oxygenation to modern levels didn’t occur until approximately 521 million years ago (deep waters remained largely oxygen-poor until around 400 million years ago), and may have played a significant role in GOBE specie diversification and population explosion.9396

Around 430-450 million years ago (land) plants evolved vascular systems-internal “plumbing” that could transport water and nutrients throughout the plant.97 Vascular plants could extend deeper into soils with primitive root systems, accelerating the chemical breakdown of rocks and removing more CO₂ from the atmosphere. This led to plant roots and acids creating the first recognisable soils, fundamentally changing land surface chemistry. Atmospheric CO₂ continued declining as more efficient photosynthesis spread across larger land areas.88

Devonian through Carboniferous
Between 419-358 million years ago, called the Devonian Period, true roots evolved,98 so plants could now anchor themselves firmly and access deep water and nutrients, trees evolved,99p the first seeds evolved100, and stomata (tiny pores that allow plants to exchange gases) evolved101. This led to a drop in atmospheric CO₂ from 4,000 ppm102 (parts per million) to around 1,000 ppm103104 as vast new forests absorbed carbon. Oxygen levels soared, rising from about 15% to 21%,105 as forest photosynthesis accelerated, and the first deep, complex soils formed as tree roots penetrated far into bedrock. Tree roots produced organic acids that dramatically increased rock dissolution rates, removing even more CO₂.103

The Carboniferous period came next (358-298 million years ago) and was named for the massive coal deposits formed during this time.106107 This period saw the formation of Earth’s first massive forest ecosystems: seed plants diversified, some trees grew to heights of more than 40 metres, and tree ferns dominated swampy lands. During this period atmospheric CO₂ crashed to 300 ppm.108109 This was lower than pre-industrial levels (which were around 280 ppm) which triggered the beginning of a major ice age (because CO2 is a green house gas- it traps heat like a figurative blanket, and if your blanket is thin during winter, you will likely freeze), oxygen levels rose to 35% (compared to today’s 21%), so high that even damp wood could ignite.105107

Pangaea & Climate Shifts
While the above was happening, 305 million years ago, climate became drier and cooler, causing the “rainforest collapse.”110 This crisis favoured seed plants over spore-bearing plants, fundamentally changing forest composition.110 At the same time (around 300 million years ago), all continents were joined in a supercontinent called Pangaea, and a single massive ocean (Panthalassa) surrounded Pangaea, creating very different heat distribution patterns than today’s multiple ocean basins.110 This massive landmass had profoundly different climate to what we have now. With most land far from moderating ocean influences, the interiors experienced extreme temperature variations and reduced rainfall. Ancient glacial deposits found across today’s southern continents (including India and Australia) demonstrate they were once clustered around the South Pole when they were part of Gondwana (southern Pangaea).110111

Over the past 540 million years, Earth’s magnetic field strength and atmospheric oxygen levels have correlated strongly. Both peaked between 330 and 220 million years ago and have exhibited remarkably similar patterns throughout the Phanerozoic Eon, suggesting connections between deep Earth processes and surface conditions.112113114

Permian-Triassic Mass Extinction115116
The Permian–Triassic boundary (252 million years ago) marks Earth’s largest mass extinction, offering insights into how extreme environmental changes can affect life. Atmospheric CO₂ concentrations increased six-fold from approximately 426 ppm to 2,507 ppm within about 75,000 years, primarily due to massive volcanism from the Siberian Traps. These eruptions released approximately 36,000 gigatons of carbon into the atmosphere.108 The resulting greenhouse effect raised global temperatures by about 10°C and dramatically lowered ocean pH. These conditions eliminated nearly 96% of marine species and about 70% of terrestrial vertebrates.108

Angiosperm evolution
Beginning around 200 million years ago,109 Pangaea broke apart into modern continents, forming new oceans, altering heat distribution, and changing global climate patterns. The evolution of flowering plants (angiosperms) during the Cretaceous Period (145-66 million years ago) represents the most recent major plant revolution.110 The breakup of Pangea eliminated the vast desert belts that had dominated Pangaea, replacing them with humid temperate zones111 ideal for plant growth112113 and created numerous smaller landmasses and archipelagos,111114 providing isolated environments perfect for rapid speciation,115 and the creation of the new climactic zones created diverse climate conditions that encouraged angiosperm diversification.116

Mid Cretaceous (100-94 million years ago) sea levels were 100-200 metres higher than today,117 creating extensive coastal wetlands and island systems. The period witnessed high CO₂ levels (up to 1,500 ppm)118119 providing abundant carbon for photosynthesis, and warm, humid conditions with minimal temperature gradients between the poles and and the equator.117118 All of this favoured plant growth, and contributed to explosive angiosperm diversification (called the “Mid-Cretaceous Angiosperm Radiation”).120121 Flowering plants spread from wetlands to floodplains, then to coastal areas121 and eventually to most terrestrial environments, and some plants evolved into the ancestors of plants we have today (such as orchids, mints, magnolias).122123124

By the late Cretaceous (100.5 to 66 million years ago), angiosperms had become dominant in most terrestrial ecosystems.120125 Angiosperm expansion contributed to oxygen level changes, though not as dramatically as earlier plant evolutions, as well as more efficient photosynthesis and rapid turnover rates increased carbon cycling between the atmosphere and the biosphere. Bees, butterflies, and many other pollinating insects, as well as birds evolved alongside flowering plants at this time.126127 New plant tissues and chemicals drove the evolution of specialised plant-eating insects, and this plant-insect coevolution created much more complex terrestrial food webs. This also affected the lives of early mammals (some of our earliest ancestors had arrived, yay!) which evolved to exploit angiosperm fruits, nectar, and the insects they supported.126128129130131132133

Grasses
Early grasses evolved around 65-70 million years ago,134 and were mainly shade-tolerant species that lived under forest canopies, and used C3 photosynthesis (C3 Photosynthesis is the typical pathway in most plants). C4 photosynthesis evolved around 35 million years ago during the Oligocene and is used by plants like corn and sugarcane to minimize photorespiration.134135 Photospiration is a light-dependent plant process that consumes oxygen and releases carbon dioxide which is more efficient in hot environments. It acts as a counter-process to photosynthesis, and improves plant efficiency in hot environments.134135 C4 photosynthesis evolved over 60 times independently in grasses.136

Extraterrestrial visitor
The Cretaceous-Paleogene (K-Pg) extinction event happened 66 million years ago, and is one of the most dramatic and well-documented climate and ecological catastrophes in Earth’s history.137 A massive asteroid approximately 10-15 kilometres in diametre struck the Yucatán Peninsula in Mexico, creating the 180 kilometre wide Chicxulub crater.138 This impact occurred precisely at 66.043 ± 0.043 million years ago, and eliminated approximately 75% of all species on Earth, including non-avian dinosaurs, and fundamentally reshaped the planet’s climate, atmosphere, and ecosystems.139140141

The asteroid impact created temperatures hot enough to ignite vegetation globally for the first hours after the event.142143 Evidence suggests 15,000-70,000 teragrams (1 teragram is 1,000,000,000,000 grams, or 383,523,886,956.52 tsp of all purpose flour for our bakers) of soot144 was injected into the atmosphere from burning biomass and hydrocarbons and massive amounts of pulverized rock were ejected into the stratosphere. These events eventually led to soot and dust particles blocking 50-90% of sunlight from reaching the Earth’s surface, causing a planetary twilight lasting 1-2 years which then caused food webs to collapse due to unavailability of sunlight for photosynthesis.145146 Global average temperatures dropped by 7-28°C on land and 11°C in oceans: mid-to-high latitudes experienced more severe cooling than tropical regions, and temperatures remained below freezing for at least 3 years in many regions.144145 Ocean cooling persisted for decades after the impact, affecting ocean circulation.144145

The impact also vaporised 67 ± 39137 Gigatonnes of sulphur from gypsum-rich target rocks (Pure gypsum (calcium sulfate dihydrate) contains about 18.5% to 18.6% sulphur by weight. However, agricultural-grade gypsum typically has other impurities and may contain a slightly lower percentage of sulphur, often in the range of 13% to 17% depending on the source147). This led to the formation of aerosols in the stratosphere, creating acid rain and further cooling. sulphur aerosols persisted for 10+ years longer than dust particles.148

Simultaneously, stratospheric heating from soot absorption caused extreme ozone layer depletion, and the 145 release of nitrogen oxides and other compounds created a toxic atmosphere.145 Sulphuric, nitric, and carbonic acid rain acidified land and freshwater, due to which ocean pH decreased by 0.25 units within 100-1,000 years after impact, leading to acidic conditions dissolving the shells and skeletons of marine organisms.145 Overall land precipitation decreased by over 85% in the months following impact, and tropical areas experienced severe drought while maintaining milder cooling.144 Normal precipitation patterns took more than 10 years to reestablish.144

This event devastated oceanic and terrestrial ecosystems: most living beings were killed,140145 and those that lived had few ways to find or make food.

Deccan volcanism
Coincident with the impact, the Deccan Traps in present day western India were experiencing one of the largest volcanic eruptions in Earth’s history.149150 These eruptions created lava flows over 2 kilometres151 thick covering an area larger than modern France (There is some controversy about the timing, but it is thought that most intense eruptions occurred within ~250,000 years152 of the boundary, and some evidence suggests the Chicxulub impact may have triggered intensified Deccan volcanism150153). Due to these eruptions, volcanic sulphur dioxide was released into the air creating aerosols that temporarily cooled climate and volcanic ash blocked sunlight to an extent, these eruptions also released enormous amounts of CO₂. Some sources saying it could have caused 2-8°C154 warming in some regions, while others peg the warming at a much lower level.155 However, unlike the impact cooling caused by the asteroid, the volcanic warming persisted for thousands of years,156157 and also contributed to ocean acidification before and after the impact due to the release of sulphur, chlorine, and other toxic gases into the air which dissolved in rain.158159160

Climate began recovering within 10-30 years of impact,161 helped on by the Deccan CO₂ emissions. Hydrological cycles took a few decades to recover.140144 Life eventually snapped back.162162

While there are several evolutionary consequences of the impact, the extinction of dinosaurs allowed mammals to diversify and eventually dominate terrestrial ecosystems (yay, us!).163 Angiosperms filled many ecological niches left vacant by extinct plant groups: currently approximately 300,000 of the world’s 400,000 plant species are angiosperms.164 The K-Pg event marked the beginning of modern Cenozoic ecosystems.165

Paleocene–Eocene Thermal Maximum (PETM)
The Paleocene–Eocene Thermal Maximum (PETM) was a brief but extreme global warming event that occurred about 56 million years ago, marking one of the fastest natural climate shifts in Earth’s history.166 Roughly 2,000–7,000 gigatons of carbon (as CO₂ and methane) were injected into the atmosphere and oceans over 2,000–20,000 years,167 likely from volcanic activity and the destabilisation of deep-sea methane hydrates.168 Global average temperatures rose by 5–8 °C and remained elevated for 170,000-220,000 years,169 profoundly warming both land and sea surfaces.

The extra CO₂ made oceans more acidic, leading to rapid extinctions among marine microorganisms like foraminifera.170 But on land, forests expanded poleward,171 animal-pollinated flowers became much more common (insects and early mammals co-evolved), forest diversity exploded as new climate zones opened up, and plants could suddenly grow in previously impossible places.120175

Mammal groups underwent evolutionary bursts as new niches opened up: primates (ancestors’ alert!) spread from Asia to Europe to North America for the first time, even-toed ungulates (ancestors of deer, pigs, cows) emerged, and odd-toed ungulates (ancestors of horses, rhinos, tapirs) punched in their evolutionary attendance as well.172173 This is also when mammals became smaller due to heat stress and lower-quality plant nutrition from high CO₂, and several species went extinct as per available fossil records.170174

The PETM wasn’t isolated- it was followed by ETM2, H1, H2, and other “hyperthermals” that collectively created the Early Eocene Climate Optimum, the warmest period of the last 65 million years. Recovery from this level of warming took over 200,000 years.169176

Eocene and Himalayas
The Early Eocene period from 52 to 50 million years ago had global mean temperatures of ~30°C (compared to ~15°C today).177 Antarctica and Greenland were completely ice-free with subtropical forests (fossil evidence shows crocodiles and palm trees in Arctic regions, tropical mollusks and sharks found in Alaska and Norwegian Arctic, and modern mammals expanded around the planet).177178179180181 Atmospheric CO₂ levels remained above 800 ppm, more than double pre-industrial levels.182

While this was happening, around 50 million years ago,183 the Indian subcontinent plate started crashing into what we now call Asia (the Eurasian plate) after drifting up from near Antarctica,184 thus raising the mighty Himalayas and closing the Tethys Sea184 (an ancient ocean between India and Asia, 50-15 million years ago).184185186 This had several profound climactic effects:
1. The rising Himalayas (50-15 million years ago) created a massive topographic barrier that blocked winter winds from Siberia187 and channeled warm, moist air from the Indian Ocean creating the Asian monsoon system that now affects billions of people;188
2. The Tibetan Plateau acts as a “giant attractor of fresh water” in the Northern Hemisphere, fundamentally altering global precipitation patterns and ocean circulation;189
3. It helped shut down deep water formation in the Pacific while enhancing it in the Atlantic, contributing to our current global ocean circulation pattern;190 and
4. The massive amounts of fresh rock exposed by Himalayan uplift increased chemical weathering rates, removing more CO₂ from the atmosphere and contributing to global cooling over millions of years.191192

The closure of the Tethys Sea also had pivotal consequences for planetary climate:
1. The Tethys Sea had allowed warm water to flow from the Atlantic to the Indian Ocean. Its closure forced major reorganization of global ocean currents;193194
2. As the Tethys closed, the Mediterranean Sea formed as a remnant, fundamentally changing European and North African climate;195 and
3. Tethys closure helped intensify the Asian monsoon by creating stronger temperature contrasts between land and sea (since there was now no water mass between the Eurasian plate and the Indian plate).196197

Drake Passage, Antarctic isolation, and grass 2.0
While all this was happening, the separation of South America from Antarctica created the Drake Passage between 40 and 30 million years ago.198 When this passage opened, it allowed the formation of the Antarctic Circumpolar Current- the world’s largest ocean current that now transports between 130 million cubic metres198 to 173 million cubic metres199 of water per second around Antarctica. This isolated Antarctica from warm ocean water flowing south, leading to its rapid glaciation and the formation of permanent ice sheets.200 These events contributed to the major global cooling that occurred between 33-34 million years ago, ending the warm Eocene period, altered global ocean heat transport, and altered climate worldwide.198200

The expansion of grasslands helped draw down atmospheric CO₂ during the late Miocene (23.03 to 5.33 million years ago) to help cool the planet again by promoting widespread chemical weathering through plant roots, which drew down CO₂ and facilitated global cooling.201202 This process was driven by geological factors like the uplift of mountain ranges (such as the Himalayas), that changed land configurations, and climate patterns that created open, arid, and seasonally dry environments ideal for grassland proliferation,203204 ultimately reinforcing climate feedbacks that further decreased greenhouse gases and enhanced cooling.205 Once again, changes in vegetation patterns changed our planet’s climate.206

Later, the rise of the Isthmus of Panama (between 15 and 3 million years ago) was one of the most climate-altering geological events in recent Earth history by cutting off deep water exchange between the Atlantic and Pacific was cut off by 9.2 million years ago207 (shallow water exchange continued until about 3 million years ago207). This created the modern Gulf Stream that keeps northwestern Europe 10°C warmer than it would otherwise be,208209 made the Atlantic saltier (because trade winds carried moisture from the Atlantic to the Pacific, increasing evaporation in the Atlantic which helped drive the formation of modern deep water circulation in the North Atlantic),207 and contributed to the glaciation of the North by providing the moisture needed for glacier formation.208

Grasses 3.0
While early C4 grasses were restricted to open, disturbed habitats with high light and temperature, by 8-4 million years ago204 they had expanded globally. Due to drying climate at this time trees that evolved in humid, wet weather conditions found difficult to hold on to areas they had earlier conquered.204209 So grasses went from minor components of ecosystems to dominating vast landscapes: savannas, prairies, and steppes as we know them formed during this period. This concurrently created entirely new ecosystems that significantly transformed regional climates and atmospheric conditions by promoting open areas with sparse vegetation. These changes altered albedo (how much light the planet is reflecting back into space, and grasslands have highly variable albedo- dark green during wet seasons, light brown/yellow during dry seasons),210211 increased evapotranspiration (the total process by which water moves from the land surface and plants into the atmosphere, combining evaporation from soil and water bodies with transpiration from plants),212 and influenced local and global climate patterns.

Grasslands create fire-climate feedbacks because they create continuous fine fuel that burns easily,213 increasing fire frequency from once per century to every 1-3 years.214 When burning, they produce smoke and particles that can cool regional climate by blocking sunlight, but grasses also re-grow within weeks of burning,213 quickly restoring carbon uptake. Fire-climate interactions also help grasslands expand, since fire kills off forests, but as mentioned, grass has the advantage over trees since it can regrow quickly in those previously forested areas.215

Grasslands store 80-90% of their carbon underground in massive root systems,216 compared to trees that store most carbon aboveground, which means if there is a fire above ground, the underground carbon storage won’t be destroyed. Later, grassland-supported herbivores became major methane producers, adding an interesting layer to the workings of grasslands as greenhouse gas stores.217 Atmospheric CO₂, already lower than in ancient times, was further drawn down: grasslands, soil formation, and slower growth of woody plants reduced the amount of carbon being released back to air.211218

Ice age intensification
2.6 million years ago, our planet crossed a threshold: the climate cooled enough for glaciers to form.219 The planet entered the Pleistocene epoch, defined by cycles:219 cold glacials (big ice sheets advancing) and warmer interglacials (ice retreating), repeatedly, in roughly 40,000‑year cycles.219220 The cycling between cold and warmth in long glacial-interglacial rhythms were driven by subtle changes in Earth’s orbit (Milankovitch cycles).220 These rhythms controlled how much sunlight different parts of the planet received, and with them came massive atmospheric and ecological changes.221222

These ice sheets locked up huge amounts of water and also reflected a lot of sunlight (ice has high albedo) which meant less solar heating of Earth’s surface, leading to lower sea levels, ecosystem retreat (due to cold weather), and the retreat of high-latitude forests areas (tundra and steppe replaced them).223224225226 Animal life in the cold areas either adapted to the frigid weather (for example by developing thick fur),227228 or moved to warmer locations.227229 Plant communities also shifted poleward or downslope, depending on latitude and geography.229230 Meanwhile, atmospheric CO₂ levels fluctuated: during glacial periods CO₂ dropped231 (as colder oceans hold more CO₂, fewer plants232 in cold areas which meant more ice reflecting the Sun’s heat and light into space, etc.), then rose in interglacials.

The Mid‑Pleistocene Transition (~1.2 to 0.7 million years ago)
The glacial cycle now expanded to roughly 80‑ 100,000 years233 from the previous approximately 40,000 year cycles. It is thought that there were multiple interacting factors that over time caused ice sheets to grow larger and last longer, which contributed to a cooler planet.231 Cooler global temperatures meant CO₂ drawdowns during glacials were deeper,231 and ecosystems had to cope with even longer cold periods. With bigger ice sheets, land that had been vegetated became barren under ice, further reducing photosynthesis and raising local albedo, all amplifying cooling.232

Homo Sapiens
300,000 years ago the planet was in the grips of a glacial period. Vast ice sheets covered much of the Northern Hemisphere, stretching down over what is now Canada, northern Europe, and Russia.234 Sea levels were over 100 metres lower than today- so much water was locked in ice that entire land bridges emerged: Siberia connected to Alaska, Australia was linked to New Guinea, and the British Isles were part of mainland Europe.234 Forests shrank, pushed back by advancing ice or cold, dry air. Grasslands, steppe, and tundra spread. Deserts expanded in some regions, while other regions were cooler and wetter.234235 Dust from dry landscapes filled the air, carried by powerful winds into the atmosphere, affecting solar reflection and local climate. The planet was dry, windy, and colder by around 5-8°C on average compared to today.234235 Atmospheric CO₂ levels hovered around 180-200 ppm, far lower than modern concentrations.234235

These are the conditions that birthed our first recognisably human ancestors.236237

Several hominin species were alive at the time, and we persisted through the frequent freezes, as well as brief warm intervals like the Eemian (130,000 to 115,000 years ago). During the Eemian, the ice retreated, CO₂ rose to approximately 280-300 ppm, forests expanded again into higher latitudes, and savannas and wetlands bloomed across parts of Africa and Eurasia.235238 These were golden times for human evolution: food sources diversified,239240 migration became easier (remember, lots of land bridges were still available),241 and new ecological niches242 opened up, and our ancestors left our original home in Africa and started colonising our planet 100,000 to 70,000 years ago.243244 Along the way, they encountered different biomes (a distinct geographical region with specific climate, vegetation, and animal life): such as forests, deserts, coasts, grasslands, and adapted to each with tools, social cooperation, and eventually, fire.242245

Fire
Fire was the first way hominins exerted any control over the atmosphere.246 Controlled burning is among the oldest forms of ecological management. Early Homo sapiens and even earlier hominins like Homo erectus and Neanderthals used fire not just for warmth or cooking, but likely to clear land, encourage new growth, or drive animals.246 By setting fires, they released stored carbon in vegetation back into the atmosphere as CO₂.246 While these emissions were small compared to modern levels, over tens of thousands of years they changed regional vegetation patterns, created more open savanna-like landscapes, and influenced albedo (burned land reflects differently than dense forest).246 This fire-land-atmosphere feedback was the beginning of human involvement in biogeochemical cycles.246

Ecosystem Engineering
Homo sapiens spread into Europe and Asia (by about 70,000– 50,000 years ago),247 and immediately started redecorating the landscape. They entered terrain with healthy populations of megafauna such as woolly mammoths, giant ground sloths, cave bears, mastodons, all ecosystem engineers in their own right that kept forests open, trampled plants, redistributed nutrients248249 until hominins hunted them down to nothing.250 The decline of megafauna had major ecological and atmospheric consequences:
1. Fewer grazers meant that open ecosystems like steppe and savanna could revert to denser forests, drawing down more CO₂ (however, in other regions human fire regimes maintained grasslands, potentially stabilising CO₂ through fire-vegetation balance).246251252
2. Loss of large herbivores reduced methane emissions (methane is a potent greenhouse gas).253

This shifting mosaic of forest, grassland, wetland, and desert reshaped the carbon cycle on a continental scale even before agriculture began.249251253254

Laschamps Magnetic Excursion
The most recent example of magnetic field impacts on climate and ecology occurred during the Laschamps excursion 42,000-41,000 years ago.255256 During this brief magnetic reversal, the field strength dropped to only 6% of its current value during the transition period.255256 This magnetic weakening correlated with:
1. Sudden climate cooling recorded in sediment and ice core records globally;257
2. Megafauna extinctions, including woolly mammoths and giant Australian marsupials;257
3. Changes in human behaviour including increased use of caves and red ochre (possibly as sunscreen);256 and
4. Ozone depletion which allowed increased cosmic radiation to reach Earth’s surface.255

The Last Glacial Maximum
The Earth descended into its last major glacial phase between 26,500 to 19,000 years ago.258 Once again ice sheets locked up water, and covered vast areas of the northern hemisphere,258 sea levels dropped,259 and atmospheric CO₂ bottomed out at around 180 ppm while methane fell to 350–400 ppb.260261 These greenhouse gas levels were among the lowest in millions of years.260261 Human populations during this time survived in isolated refuges, like parts of southern Europe, Africa, and Asia.262263264 But they continued to hunt, migrate, and use fire, and these interactions shaped the ecosystems they worked with.246265 In some areas, especially Australia, the combination of fire and human hunting dramatically changed plant communities and may have contributed to extinction of large marsupials.266267

Holocene
Between 19,000 and 11,700 years ago, the Earth began transitioning out of the icy grip of the glacial period once again.268 Glaciers melted, CO₂ began to rise naturally (due to warmer seas, lesser albedo, more vegetation, thawing soil) from around 180 to 260 ppm.269270 This warming triggered profound changes:
1. Sea levels rose by over 120 metres, redrawing coastlines;271
2. Forests reclaimed northern latitudes as tundra and ice receded;272
3. Wetlands expanded, becoming methane sources;273 and
4. Animals and plants shifted ranges dramatically- some followed the climate northward; others were stranded.274275

For the first time in over 100,000 years, humans experienced a world with reliably warm temperatures, regular rainfall, and stable sea levels.269276 This period was not just a reprieve from glacial chaos: it was the cradle of civilisation.269276 The Holocene (named after the Greek words for “entirely recent.”277278) gave humans everything they needed to shift from a mobile, foraging species to sedentary builders of complex societies.279280281 We began to shift the biosphere, and the atmosphere shifted with us.282

Agriculture
Humans had been domesticating plants and animals in small ways for thousands of years before the Holocene, but around 9,000–10,000 years ago, the process accelerated and spread across multiple regions nearly simultaneously.283284 In the Fertile Crescent, people began cultivating wheat, barley, and legumes. In China, rice and millet. In India, wheat, barley, and rice. In the Americas, maize, squash, and potatoes. In Africa, sorghum and yams.285286

Our earliest agriculturist ancestors cleared forests to plant crops, often using fire- thus releasing CO₂ into the atmosphere. They also tilled soil, exposing carbon-rich topsoil to oxygen, further increasing emissions. Further, as irrigation and livestock practices developed, they emitted methane, a more potent (though shorter-lived) greenhouse gas.287288289 By some estimates, early farmers increased atmospheric methane by enough to delay the next ice age.290291 William Ruddiman’s “Early Anthropogenic Hypothesis” suggests that without early agriculture, Earth’s natural orbital cycles might have sent us sliding into another glaciation by now.290

Civilisation
As agriculture spread, forests fell across Mesopotamia, the Indus Valley, Egypt, China, and Mesoamerica.292293 Wetlands were drained.292 Terraces were carved into mountains.292293 Rivers were redirected.292293 Every alteration changed local climate and hydrology, and increasingly, the global atmosphere.292293 By around 5,000 years ago, large-scale civilisations were flourishing: the Sumerians in Mesopotamia, the Harappans in the Indus Valley, dynastic Egypt, and the early Chinese states.294295296297298 These societies built cities, roads, irrigation systems, and often concentrated millions of people in tightly packed regions, relying on surrounding land to feed them.294295296297298

With increasing population came a growing demand for timber, grazing land, and even more land for crop farming.299 Every hectare converted from wildland to farmland shifted the carbon budget of the Earth. By 2,000 BCE, the cumulative effects were measurable in the ice core records: atmospheric CO₂ began creeping upward again, alongside methane.300301

Collapse
At this time, human societies were entirely dependent on the planet’s bounty, and its moods. Around 2,200 BCE a sudden drying period affected the Middle East, India, and parts of Africa.302303304 Crop failures and societal strain may have helped collapse the Akkadian Empire, disrupted the Indus Valley Civilisation, and weakened Old Kingdom Egypt. The Mycenaeans, Hittites, and other Eastern Mediterranean powers fell together around 1,200 BCE due to what are thought to be volcanic eruptions, droughts, and migration pressures.302303304 Three massive volcanic eruptions (536, 540, and 547 CE), contributed to global cooling, failed harvests, and pandemics.305306 Tree ring records and ice cores show a drop in temperatures of 1-2°C globally.307308 Famine, migration, and disease followed.309310

By around 1,000 CE, the cumulative impact of human land use was enormous: half of Europe’s original forests were gone, Asian rice agriculture had become a major methane source, pastoralism spread across Central Asia, North Africa, and the Andes, and indigenous Americans managed landscapes on a continental scale through fire, terracing, and irrigation.311312 This was a warmer period, known as the Medieval Warm Period (950– 1250 CE), temperatures in some regions (especially Europe) rose modestly.313 This led to population booms in China and Europe, longer growing seasons, and even encouraged the Viking expansion to Greenland.313314

But the Earth’s climate system remained dynamic: we once again had a cooler period, now named the Little Ice Age (1300– 1850 CE), possibly linked to solar minima, increased volcanic activity, and a slight dip in CO₂ and methane levels- partly due to reforestation after pandemics (e.g., the Black Death) reduced human populations.315316317 Glaciers advanced,318 winters became harsher,319320 European rivers like the Thames froze,321 and crops failed more often.322

Coal
Beginning around 1750 CE, the Industrial Revolution marked humanity’s first major leap from regional to global atmospheric influence.323 this period fundamentally altered the relationship between human society and Earth’s atmosphere through the large-scale burning of fossil fuels.323 The shift to steam-powered manufacturing created the first truly industrial cities.323 Places like Manchester, Birmingham, and Glasgow became centres of coal-burning factories that blackened skies with soot and smoke.324 By the first half of the 19th century, manufacturing contributed over 30% of GDP in early industrializing countries like Britain and Belgium.324 Steam engines weren’t just for factories- they powered the first steamships (1807)325 and railways (1825).326 These transportation networks built using coal-smelted iron and steel created a feedback loop: more coal was needed to power the very systems that moved coal around the world.326327228329

The era is documented visually by artists like Claude Monet, along with other pioneering artists like J.M.W. Turner, who painted the smoke, haze, and atmospheric changes brought by the Industrial Revolution. Recent scientific studies have revealed that the hazy, dreamlike quality of many Impressionist paintings is a faithful rendering of the actual air pollution these artists experienced in cities like London and Paris during the 19th and early 20th centuries.330331332 Interestingly, as sulphur dioxide and particulate pollution increased during the Industrial Revolution, the contrast in Monet’s paintings dropped and his palette shifted toward paler, hazier colours.330333 This trend closely matched real rises in air pollution;334335 Monet and Turner literally painted what they saw. The result is an atmospheric “polluted realism”. The diffuse, foggy quality of many Impressionist masterpieces provides a unique artistic record of environmental change that complements scientific air quality data from the era.

The widespread use of coal led to the first anthropogenic air pollution on an industrial scale.334335 Urban areas developed thick smog, rivers became dumping grounds for industrial waste, and forests were cleared for fuel and construction.334335 While the environmental impacts were initially local, the atmospheric effects were beginning to accumulate globally.335 By 1850, atmospheric CO₂ had risen from pre-industrial levels of 275 ppm to approximately 285 ppm- a seemingly small increase that represented the beginning of exponential growth.336337 Methane levels also started rising from pre-industrial levels of around 722 parts per billion (ppb).338 Earth’s average surface temperature began its upward trajectory during this period, warming by approximately 0.1-0.2°C by 1850.339340

This early warming was subtle compared to later changes, but it marked the end of the natural climate variability that had characterized the Holocene.

Electricity
The late 19th century brought two revolutionary technologies: electricity and the internal combustion engine. By 1909, 23% of industrial power was generated by electrical motors; by 1929, this had soared to 77%.341342

Meanwhile, Rudolf Diesel’s engine (1897) and the Ford Motor Company (1903) launched the automotive age. In 1919, there were 6.7 million cars in the US; by 1929, there were 23 million.343 Between 1920 and 1929 alone, global motor vehicle production soared from 2.2 million to 5.3 million annually.343 This was a fundamental shift from coal-powered stationary industry to oil-powered mobile transportation.

War
The period between the World Wars saw unprecedented industrial expansion.344 Steel production, powered by improved blast furnaces reaching temperatures of 1000°F and heights of 80+ feet, enabled massive construction projects.345 The 75,000 miles of railroad track laid in the US during the 1880s represented the largest railroad expansion in world history.344 By the 1920s, the environmental consequences were becoming visible:345 urban areas developed thick smog, and automotive emissions were already recognised as problematic- accounts from the 1890s described petrol motors as notably “dirty”.346 However, systematic efforts to address emissions wouldn’t begin until decades later.

World War II (1939-1945) triggered the largest industrial mobilization in human history.347 Factories converted to military production, aircraft manufacturing exploded, and petroleum consumption reached new heights. This wartime surge established the industrial infrastructure and energy-intensive mindset that would characterize the post-war boom. By 1950, global CO₂ emissions had reached 6 billion tonnes annually- a massive increase from pre-industrial levels of essentially zero,347 and atmospheric CO₂ concentrations had risen from 280 ppm to approximately 310 ppm.347 This represented the steepest change in atmospheric chemistry in over 10,000 years.347

Anthropocene
Antonio Stoppani first proposed the idea of a new geological era named after human impact on the planet in 1873. He proposed we call our age the “Anthropozoic”.348 A century later, in the 1980s, Eugene Stoermer coined the term “Anthropocene” (Anthropo = man, Cene = new)349.348 In 2019 a panel of scientists voted to nominate Anthropocene as a new geologic era that began in 1950.350

This proposal of formal geological recognition was rejected in March 2024. Even so, the Anthropocene remains scientifically valid as a descriptor of human impact. The International Union of Geological Sciences (IUGS) voted down the formal epoch proposal with 12 against, 4 in favour, with 2 abstentions out of 18 total voting members, not because they dismissed human impact, but because they couldn’t constrain it within traditional geological frameworks.351352353 The IUGS concluded: “Despite its rejection as a formal unit of the Geologic Time Scale, Anthropocene will nevertheless continue to be used not only by Earth and environmental scientists, but also by social scientists, politicians and economists, as well as by the public at large”, and “Anthropocene” remains “an invaluable descriptor of human impact on the Earth system”.352

Since 1950, humans have:
1. Doubled fixed nitrogen on the planet through industrial fertiliser production354355
2. Created a hole in the ozone layer through CFC releases356357
3. Released enough greenhouse gases to cause planetary-level climate change358359
4. Created tens of thousands of synthetic compounds that don’t naturally occur on Earth360
5. Caused one-fifth of river sediment to no longer reach oceans due to dams361362
6. Geologists have identified novel “anthropogenic rocks” (Plastiglomerates, which are rock-plastic composites formed by melting, Pyroplastics, plastics altered by fire, Plasticrusts, plastic crusts on natural rock surfaces, and Plastisandstones, sandstones cemented with plastic particles)363
7. Human-made materials now exceed natural geological processes. We move more sediment and rock annually than all natural processes combined.364365
8. Beyond nuclear weapons, nuclear power and accidents have left distinct radioactive signatures in sediments worldwide.366367
9. Coal and fossil fuel burning since 1950 has created distinct carbon particle layers in ice cores and sediments globally.358359

The 2019 UN IPBES Global Assessment confirmed that about one million species are at risk of extinction within decades. A 2023 study suggests two million species are threatened. This is double the previous estimates:
1. 12% of all bird species are threatened with extinction;368369
2. 48% of monitored species are experiencing population declines;370
3. Only 3% have increasing populations;370 and
4. 81% of megaherbivores went extinct during Late Pleistocene human expansion.371

Microplastics have become ubiquitous geological markers.363 Since mass plastic production began in the early 1950s, microplastics are “forming a near-ubiquitous and unambiguous marker of Anthropocene”. Microplastics now appear in archaeological dig sites as deep as 7.35 metres (24+ feet) below surface in deposits as old as the first century CE.363 This contamination shows how rapidly plastic pollution has infiltrated Earth’s sedimentary record (or maybe this is proof of time travel, who can say?).

So unprecedented is the scale of human-made changes to the planet, that we’re now adding 2-3 ppm of CO₂ every single year372373374 (2024 saw the largest one-year increase on record at 3.75 ppm373), when before us, even during the fastest (non volcanic) natural changes (like after ice ages), CO₂ rose by 1-2 ppm every 1,000 years.375376 When CO₂ levels changed naturally, it usually took between 1,000-7,000 years to add 1-2 parts per million ppm to the atmosphere, which means that a natural change of 100 ppm would normally take 5,000-20,000 years.377378 We did it in just 120 years.379380 We’ve warmed the planet about 1°C in just 150 years, 10 times faster than any climate change in the past 65 million years.381382383 If we examine the rate of human-attributable (whether caused or accelerated) species extinction, it is now 1,000 times higher than what would happen naturally384 (normally, about 1-5 species per million go extinct each year385): so difficult have we made life for others we share this planet with, even whales don’t feel like singing any longer.383384385386

At current rates, we might match the total PETM carbon release by 2159- in just 4-5 generations.387 Even during that ancient catastrophe, CO₂ rose 5-27 times slower than today, and the PETM lasted for more than 200,000 years.388389 This also means various species had time to adapt to the new (well, old) normal, which is not to mention the planet took another 200,000 years to recover from it.390 We’re doing in months and years what took millennia.

Had the proposal to call the age Anthropocene been approved, the first age of the Anthropocene would have been called “Crawfordian” after Crawford Lake. This naming reflects the precision with which the 1950 boundary can be identified in geological records (The first atomic bomb test on July 16, 1945, in New Mexico spread radioactive isotopes globally, creating an unambiguous geological marker. Crawford Lake in Ontario, Canada was chosen as the candidate site because its sediments clearly show the spike in plutonium from hydrogen bomb tests starting in the 1950s).367

Perhaps most telling: Future geologists will find a sharp spike in CO₂, methane, and artificial materials in sediments beginning around 1950394395– a Boudica layer marking the human footprint.

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North India Floods

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Two texts received from the NDMA warning about heavy rains in various areas of Haryana

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Emissions control technologies

What is Pollution?
“Pollution” is anything harmful or unwanted that has been added to the environment. Pollution makes the environment unsafe or unhealthy for living beings. It can take many forms: smog in the air, polluted rivers, plastic waste on beaches, excessive noise, or too much light that doesn’t allow us to see the night sky unhindered. Interestingly, pollution need not only be anthropogenic1, although it usually is- examples of naturally originated pollution are ash from volcanic eruptions12 exploding into the air around it, wildfires13 ignited by lightning causing smoke, ash, and burnt soil (in fact, air pollution can help wildfires create their own lightning and rain!!), dust storms4, sea spray (salt aerosols)5, pollen from plants6, radioactive gases from the earth like radon7, or even just the natural decay of organic matter8. A substance is categorised as a pollutant not by its origin, but by its effect- if it overwhelms nature’s ability to process or neutralise it, it is a pollutant.

Industrial vs. Natural Pollution
Industrial pollution comes from factories, power plants, and other places that make goods or energy. When these places take in raw materials (like oil, coal, metal, or chemicals) and turn them into products, the act of converting one product into another creates waste or toxins which are often released untreated into the environment in quantities the planet cannot naturally digest, and thus are left to infiltrate the natural world instead.

The planet has ways to cleanse itself—think forests soaking up CO₂9, wetlands filtering water1011, or microbes breaking down organic matter1213. But when industries release more pollutants than the ecosystems can handle, several things happen14:

  • Bioaccumulation: Heavy metals and persistent toxins build up in soils, water, and living organisms, threatening animals and humans over time.14
  • Eutrophication: Nutrient pollution (nitrogen, phosphorus) from factories causes massive algae blooms in water, choking aquatic life.15
  • Smog and Acid Rain: Sulfur and nitrogen emissions react in the atmosphere, causing acid rain that harms forests and water bodies, and smog that damages lungs.16
  • Climate Change: Industrial greenhouse gases overload natural carbon sinks—heating the planet faster than forests or oceans can reabsorb emissions.17181920

Industrial pollution is quite different from pollution of a natural origin. For one, it’s caused directly by human activity, which means it often contains complex mixtures of artificial chemicals, persistent organic pollutants (POPs)21, heavy metals23, synthetic compounds22, and engineered nanoparticles22. Many of these substances do not exist in significant quantities naturally and can remain toxic or disruptive for decades or centuries.1824 Industrial pollution tends to be constant, widespread, and cumulative, with sustained emissions over years or decades (e.g., daily smokestack releases, persistent wastewater discharge), building up in our air, water, and soil to levels far beyond our home’s natural processing capacity, all of which creates long- term, regional, and global problems (e.g., acid rain, climate change, ocean acidification).1824 Industrial pollutants are novel and often have no natural analogs, and can result in chronic overexposure for living systems.22

In contrast, natural pollution, while hazardous, is typically more easily integrated or remediated by environmental processes, is episodic in nature, is naturally occurring and thus can be eventually reabsorbed by the Earth that produced it.251

Treatment Technologies
There are a number of methods used to treat industrial pollution. Here’s a brief rundown:

1. Particulate Matter Control Technologies
Electrostatic Precipitators (ESPs)26

  • How They Work: ESPs use strong electrical fields to “charge” tiny dust particles in factory exhaust. The charged particles are then attracted to plates with the opposite charge, sticking to them and leaving the air much cleaner.
  • Effectiveness: ESPs can remove up to 99.9% of dust and fine particulates—making them a powerhouse for cleaning industrial air, especially in power plants, steel mills, cement factories, and chemical works.
  • Variants: Dry ESPs: plates are shaken mechanically to dislodge and collect dust, Wet ESPs: Plates are sprayed with water, which continuously washes away dust.

Fabric Filters and Baghouses27

  • How They Work: Picture a giant vacuum cleaner with hundreds of long, sturdy bags acting as filters. Dirty air passes through these bags; dust sticks to the fabric and forms a “dust cake.” It’s actually this cake that does most of the filtering.
  • Effectiveness: Baghouses trap over 99% of dust and even extremely tiny particles, outperforming most other dust controls for submicron pollution.
  • Cleaning Methods: Shaker: Bags are gently shaken to dislodge dust, Reverse Air: Air is blown backwards to release the dust, Pulse-Jet: Bursts of compressed air blast dust off the bags.28

2. Gaseous Pollutant Control Technologies

Wet Scrubbing Systems29

  • How They Work: Exhaust gases are washed or “scrubbed” with water or chemicals. Harmful gases dissolve in the scrubbing liquid or react to form “captured” compounds, which can then be removed.
  • Uses: These systems remove acid gases like sulfur dioxide, nitrogen oxides, and hazardous vapors in industries ranging from chemical plants to steel works.
  • Configurations: Venturi Scrubbers accelerate dirty air and spray it through water at high speed to trap both gas pollution and dust, Packed Bed Scrubbers pass polluted gas through a tower packed with materials (plastic, ceramic) to maximize contact with the scrubbing fluid, Spray Towers: Sprinklers ensure the widest possible liquid-air contact.
  • Benefits: Not only do wet scrubbers clear harmful gases from air, but they can also remove dust, cool hot gases, and help prevent fires.

Selective Catalytic Reduction (SCR)3031

  • How They Work: SCR is the gold standard for cleaning nitrogen oxides (NOx) from exhaust. It injects ammonia or urea into hot industrial gases, which then react on a special catalyst to turn NOx into harmless nitrogen and water vapor.
  • Effectiveness: Can cut NOx pollution by 70-95%, which is crucial for power plants, ships, and large boilers.
  • Key Features: Requires careful temperature control (typically 180°C to 450°C) for best results, uses advanced catalyst materials (like titanium, vanadium, tungsten) for durability and performance in tough conditions.
  1. Technologies for Volatile Organic Compound (VOC) Destruction
    Thermal Oxidation Systems

    How They Work: VOCs (volatile organic compounds) and other hazardous pollutants are destroyed by burning them at very high temperatures (around 1400–1600°F). The process breaks down harmful chemicals into carbon dioxide and water vapor.32

Direct-fired oxidizers: Simple units that rely purely on heat.3334

  • Recuperative oxidizers: Use heat exchangers to recover energy for improved efficiency.
  • Effectiveness: When properly run, these systems can destroy over 99% of the target pollutants.
  • Safety & Control: Advanced thermal oxidizers continuously monitor temperature and emissions, shutting down automatically if anything goes wrong.

Regenerative Thermal Oxidizers (RTOs)35

  • How They Work: RTOs take thermal oxidation a step further—they use beds of special ceramic material to trap and reuse heat, slashing energy costs.
  • Process: Air is directed through different sets of ceramic beds that absorb heat from outgoing clean air and transfer it to incoming dirty air, minimizing additional fuel requirements.
  • Effectiveness: Modern RTOs achieve up to 97% thermal efficiency and can sometimes run “fuel-free” if incoming air is rich enough in VOCs.

There are now also biological ways to treat the menace:

  • Biofilters: Air is pushed through beds filled with soil, straw, wood chips, or compost. Microbes living in the filter “eat” bad chemicals and smells (like VOCs—volatile organic compounds—from paint factories, food plants, or sewage treatments). The result is clean air and harmless byproducts.36
  • Biotrickling Filters: Polluted air moves through towers packed with plastic or rock, sprayed with nutrient-rich water. Microbes grow on these surfaces. As the air flows, microbes capture and sponge up pollutants.3738
  • Bioscrubbers: Air is washed in tanks containing water and bacteria. Pollutants dissolve in the water, and the microbes digest them over time.36
  • Industrial Wastewater Treatment with Microbes: Factories often create dirty water full of chemicals, oils, or heavy metals. Specialized treatment tanks use bacteria to eat these contaminants. Through activated sludge processes, millions of microbes clean water effectively before it’s released back to rivers or reused.36

Industries often use layered strategies: A scrubber might remove much of the pollution, but a biofilter finishes the job, catching what remains.

Sources

  1. Sources of pollution
  2. Air pollution during a volcanic eruption
  3. Air pollution helps wildfires create their own lightning
  4. Sand and Dust Storms: Impacts and Mitigation
  5. Accessing the Impact of Sea-Salt Emissions on Aerosol Chemical Formation and Deposition over Pearl River Delta, China – Yiming Liu, Shuting Zhang, Qi Fan, Dui Wu, Pakwai Chan, Xuemei Wang, Shaojia Fan, Yerong Feng, Yingying Hong
  6. 47 worst plants for pollen allergies – Medical News Today
  7. What is Radon and How are We Exposed to It? – IAEA
  8. Iron index as an organic matter decay intensity indicator in a shallow groundwater system highly contaminated with phenol (case study in northern Poland) – Dorota Pierri & Mariusz Czop 
  9. The role of carbon sinks in mitigating climate change and their current status
  10. Self-cleaning ability of water source
  11. Processes of Natural Self-Cleaning of Small Watercourses with Increasing Anthropogenic Load in the Dniester River Basin – Roman Hnativ, Volodymyr Cherniuk, Petro Khirivskyi, Natalia Kachmar, Natalia Lopotych, Ihor Hnativ
  12. The role of soil microbes in the global carbon cycle: tracking the below-ground microbial processing of plant-derived carbon for manipulating carbon dynamics in agricultural systems – Christos Gougoulias, Joanna M Clark, Liz J Shaw
  13. Understanding Soil Microbes and Nutrient Recycling
  14. Bioaccumulation for heavy metal removal: a review – Nnabueze Darlington Nnaji, Helen Onyeaka, Taghi Miri & Chinenye Ugwa
  15. Sources and Solutions: Agriculture – USEPA
  16. What is Acid Rain? – USEPA
  17. The role of carbon sinks in mitigating climate change and their current status
  18. Climate change: atmospheric carbon dioxide
  19. How Do Forests & Oceans Contribute to Averting Climate Change?
  20. CO₂ and Greenhouse Gas Emissions
  21. Sustainable remediation of persistent organic Pollutants: A review on Recent innovative technologies – Fatihu Kabir Sadiq, Abdulalim Ahovi Sadiq, Tiroyaone Albertinah Matsika, Barikisu Ahuoyiza Momoh
  22. Toxic Chemicals and Persistent Organic Pollutants Associated with Micro-and Nanoplastics Pollution – Charles Obinwanne Okoye, Charles Izuma Addey, Olayinka Oderinde, Joseph Onyekwere Okoro, Jean Yves Uwamungu, Chukwudozie Kingsley Ikechukwu, Emmanuel Sunday Okeke, Onome Ejeromedoghene, Elijah Chibueze Odii
  23. Nanomaterials for Remediation of Environmental Pollutants – Arpita Roy, Apoorva Sharma, Saanya Yadav, Leta Tesfaye Jule, Ramaswamy Krishnaraj
  24. Industrial Pollution: Definition, Causes, Effects, Prevention
  25. Classifying Air Pollution: A Comprehensive Guide to Its Types and Sources
  26. electrostatic precipitator – Britannica
  27. Fabric Filter Baghouse: Comprehensive Guide on Operation, Design, Wear Parts, and Disposal
  28. Monitoring by Control Technique – Fabric Filters – USEPA
  29. Wet Scrubbers
  30. SCR (Selective Catalytic Reduction) is one of the best available technologies for NOx reduction in industrial processes.
  31. Selective Catalytic Reduction (SCR) System – Mitsubishi Power
  32. VOC THERMAL OXIDIZER
  33. Direct Thermal Oxidizers
  34. Direct Fired Thermal Oxidisers (DTFO)
  35. How Efficient are Regenerative Thermal Oxidizers in Terms of Energy Use and Pollution Control?
  36. A review on biofiltration techniques: recent advancements in the removal of volatile organic compounds and heavy metals in the treatment of polluted water – Rekha Pachaiappan, Lorena Cornejo-Ponce, Rathika Rajendran, Kovendhan Manavalan, Vincent Femilaa Rajan, Fathi Awad
  37. Bio trickling Filter (BTF) for polluted Air treatment
  38. Biotrickling filter

WordPress Promt: What is the most important thing to carry with you all the time?

What is the most important thing to carry with you all the time?

Hope, usually. Common sense. Kindness.

WordPress Promt: What change would you like your blog to make in the world?

What change, big or small, would you like your blog to make in the world?

I’d love it if more people understood a little more about climate change and sustainability through something I wrote.

The more people understand, the more allies we will have. We all must work together to make this a better world.

Decarbonising the healthcare sector

I’ve unfortunately had a fair few run ins with the medical sector in India since 2023, and that has naturally made me curious about how it operates, especially from the point of view of decarbonisation (also, for anyone who is curious, the operation theatre I was operated upon in looked more like an enormous store room than what they look like in Grey’s Anatomy). Here’s what I found out.

The Sector
The healthcare sector is a sprawl of the multiple interacting industries, and includes healthcare providers (hospitals, clinics, nursing homes, physiotherapy), medical equipment & supplies (devices, diagnostic machines, consumables), pharmaceuticals & biotechnology (drug/vaccine makers, gene therapy, diagnostics), health IT & digital health (electronic records, telemedicine, AI platforms), managed Care/insurance (public/private health insurers, billing services), medical research & education (clinical trials, medical/nursing colleges, consulting), and ancillary/ wellness industries (medical tourism, public health, waste disposal). There’s also sectoral overlap with the real estate sector for the buildings these services are performed, or equipment manufacture at, supply chain and logistics, food and nutrition, and marketing.

So that’s a lot.

Global Statistics
All these industries accounted for approximately 10% of worldwide GDP- translating to nearly $10 trillion in health spending annually.1 At the moment, the sector is the 5th largest emitter in the world, making for between 4.4% (2019) and 5.2% of total global greenhouse gas emissions currently12, and might reach 6 gigatons by 2050 without aggressive decarbonisation efforts.1 To help put this into perspective, 6 gigatons are 6,000,000,000 metric tons of carbon dioxide (CO₂). A typical passenger vehicle emits about 4.6 metric tons of CO₂3 per year, so the sector may emit as much as 1.3 billion passenger cars by 2050- and there are currently between 1.23 to 1.47 billion passenger cars in operation worldwide.45

Before we go into the energy use, let’s understand how the emission break ups are categorised (Emissions are organised into three “scopes” to make it easier to identify where pollution comes from and how to address it): Scope 1 emissions are those emitted directly by the activities performed by the emitter, for example, the gas burned in your hospital’s boilers, emissions from ambulances and owned vehicles, or fumes from certain medical gases; Scope 2 emissions are indirect emissions related to the electricity, steam, heating, or cooling you purchase from someone else (like a utility company)- the pollution from this type of usage is created at the point of energy generation; and Scope 3 emissions are those not covered in the previous two, but are still only produced to be used in the healthcare sector- this makes it the trickiest and also the largest part of all the emissions from the sector- it includes the entire supply chain- so, for example, if a hospital buys a surgical kit, Scope 3 includes the emissions from making, packaging, and delivering it.

So now onto the break ups: globally these industries used 17% for Scope 1 emissions, 12% for Scope 2, and the remaining (71%) for Scope 3 uses in 2019.2

The India Story
The Indian healthcare sector made up 3.3% of national GDP as of 2022 (USD 80 per capita7), with expectations of this rising to 5% by 2030.6 India’s GDP in 2022 was approximately $3.35 trillion USD.89 India’s total GHG emissions in 2022 were about 217.9 million metric tons CO₂ equivalent.10 3.3% of National GHG Emissions (if scaled directly from GDP share) would be 217.9 million tonnes multiplied by 3.3%, or 217.9 multiplied by 0.033, which is approximately 7.19 million metric tons CO₂ equivalent (1,563,000 passenger cars). Actual sectoral emissions may vary depending on emissions intensity (a measure of how much energy is used to produce a unit of economic output). The Indian healthcare sector is estimated to account for about 2%11 of national GHG emissions (4.36 million metric tons ÷ 4.6 ≈ 948,000 passenger cars), but if we scale strictly by GDP share (because there are no confirmed numbers), this figure is about 7.2 million metric tons CO₂e for 2022. I’ve also taken it as an equivalent percentage of GDP rather than the reported numbers because the Indian healthcare sector was estimated to emit 2% of India’s total GHG emissions in 20192, but between 2019 and 2022, the Indian healthcare sector grew by 17.5% annually12, significantly outpacing the growth of the economy as a whole between these years89. The healthcare sector’s 17+% CAGR versus the broader economy’s 7–8% CAGR means healthcare’s portion of the economy (and its GHG emissions footprint) increased during these years, likely easily outstripping the 2% estimate for 2019.

Decarbonisation Pathways

Why Is Healthcare So Carbon-Intensive? Because it uses a lot of energy, equipment, and material, many of which are:

  • Single-use: For sterility and safety, everything from syringes to gowns and often surgical tools are single-use. Single-use medical devices and consumables can account for up to 86% of the total carbon footprint of a hospital surgery, driven mostly by the production and use of such disposable items.14
  • Resource intensive: Hospitals need round-the-clock, energy-guzzling HVAC, lighting, emergency backup power, and sterilisation.2
  • Dependent on imports: Many hospitals, especially in countries like India, depend on imported medical technology, devices, and pharmaceuticals. The carbon footprint of these goods includes not just their production but also packaging, long-haul transport, and storage, increasing the indirect (Scope 3) emissions portion of healthcare’s footprint.15
  • Hazardous waste products: (e.g., sharps, blood-stained items, infectious waste) along with general plastic and food waste. Treatment and safe disposal—often via incineration—consumes a lot of energy and may itself release greenhouse gases and toxic substances such as dioxins and furans.16
Relationship between the healthcare system, climate change, and sustainability strategies and interventions. Source: The role of the health sector in tackling climate change: A narrative review – Zeynep Or, Anna-Veera Seppänen

A number of general and specialised strategies can be used to decarbonise operations in the healthcare sector.

General strategies (common to all energy users):

  • Transition to Renewable Energy: Switching to solar, wind, hydroelectric, and even geothermal sources for electricity, dramatically cutting GHG emissions. On-site solar photovoltaic (PV) installations, especially in hospitals, are reducing operational costs and increasing resilience.
  • Onsite energy generation: While not quire fully operational, or even fully sustainable yet, non renewable energy generation such as cogeneration or trigeneration, are certainly better than grid electricity usage as they will reduce transmission and distribution losses, and further the waste heat can be used to generate both heating and cooling, or both, for the premises.
  • Energy Efficiency Improvements: Upgrading and retrofitting buildings with energy-efficient lighting, HVAC (heating, ventilation, air conditioning), chillers, star-rated equipment, and insulation cuts down consumption by 30–50% in some cases. Use of variable frequency drives (VFDs)17, intelligent sensors, and IoT-based monitoring allows real-time optimization.
  • Green Building Design and Retrofitting: Buildings that follow green building codes and energy conservation codes consume fewer resources, while existing facilities can be retrofitted with modern energy management systems and green technologies.
  • Decarbonizing Supply Chains: Emphasis on green procurement, sustainable sourcing, and responsible supplier engagement ensures that scope 3 emissions are reduced and managed on an continuously.
  • Waste Management and Reduction: Sustainable waste handling, recycling, and waste-to-energy programs decrease landfill emissions and support circular economy practices.
  • Renewable or Low-GWP Refrigerants: A shift to low global warming potential (GWP) refrigerants to meet emerging regulations and climate commitments. (Global Warming Potential (GWP) is a measure of how much a greenhouse gas traps heat in the atmosphere compared to the same amount of carbon dioxide (CO2) over a specific time period, usually 100 years.18) Moving to refrigerants with GWPs far below 700 can cut emissions from these systems by as much as 78% (relative to older HFCs).19

Healthcare-specific strategies:

  • Low-carbon pharmaceuticals: Pharmaceuticals are among the highest-emitting components of healthcare’s carbon footprint, often due to energy-intensive manufacturing, complex supply chains, and waste at the point of use. A McKinsey study found that adopting green-chemistry principles to redesign synthetic processes and use recyclable solvents could cut pharmaceutical active ingredient (API) manufacturing emissions by up to 30%.20
  • Reducing Low-Value Care: Avoiding unnecessary admissions, surgeries, and tests not only saves resources but reduces both direct (hospital-based) and indirect (supply-chain) emissions. Evidence-based guidelines to minimize unwarranted care can have substantial savings.21
  • Telemedicine and home- based care: Shifting care (where safe and appropriate) from hospitals to home or community settings lowers the need for energy-intensive infrastructure. For instance, remote physiotherapy after surgery demonstrated fewer rehospitalizations and better outcomes at lower environmental cost.21
  • Digistisation of care: Telehealth cut CO₂ emissions associated with cancer care by over 80% at one major U.S. center. Another 2023 multi-state analysis found telehealth averted 21.4–47.6 million kg of CO₂ per month—equivalent to keeping up to 130,000 cars off the road every month.22
  • Treatments: Anaesthetic gases (like desflurane and nitrous oxide) have very high GWPs and alternatives (total intravenous or regional/local anesthesia) can be used where clinically appropriate without compromising treatment outcomes and patient health.23

The healthcare sector is a vital, vibrant part of our world. It’s complexities and interdependencies make it difficult to decarbonise, not least that each decision should be made keeping patient service in mind, and at first it looks like decarbonisation does the opposite. Yet, we also know that climate change is making people sick: heatwaves, floods, wildfires, and storms are becoming more frequent and severe, and the World Health Organization (WHO) estimates that between 2030 and 2050, climate change will cause roughly 250,000 additional deaths per year from malnutrition, malaria, diarrhea, and heat stress alone- in some regions, heat-related deaths among people over 65 have risen by 70% in two decades24; vector-borne diseases (like malaria, dengue, and Zika) are spreading to new areas as rising temperatures and altered rainfall enable disease-carrying insects to thrive in new regions and seasons, and water- and food- borne illnesses become more common when heavy rains, floods, or droughts contaminate water sources or affect food supply chains25; rising air pollution including smog and higher particulate matter in the air we breathe smog and particulates), increases rates of asthma, chronic lung conditions, and cardiovascular disease affecting children, people with chronic illnesses, and urban residents are especially vulnerable; crop failures contribute to malnutrition and stunting2425; extreme events, displacement, and ecosystem loss contribute to greater rates of anxiety, depression, PTSD, and other mental health disruptions26; rising seas, severe storms, and food/water shortages also force people from their homes, increasing displacement, conflict, and health emergencies- often overwhelming local health systems and worsening inequities24… and working on sectoral decarbonisation will help those same people the sector works to protect.


Sources

  1. Five Fast Facts on Healthcare’s Climate Footprint
  2. Healthcare’s Climate Footprint – How the global health sector contributes to the global climate crisis and opportunities for action – Health Care Without Harm (Climate-smart health care series) Produced in collaboration with Arup, September 2019
  3. Greenhouse Gas Emissions from a Typical Passenger Vehicle
  4. Number of Cars in the World? Actual Answer
  5. Number of Cars in the World 2025: Key Stats & Figures
  6. India’s healthcare expenditure expected to surge from 3.3% to 5% of its GDP by 2030: CareEdge
  7. India’s Healthcare Expenditure Expected to Surge from 3.3% to 5% of its GDP by 2030 – CareEdge
  8. India GDP Macrotrends
  9. India: Gross domestic product (GDP) in current prices from 1987 to 2030(in billion U.S. dollars) – Statista
  10. India Total Greenhouse Gas Emissions: Tonnes of CO2 Equivalent per Year: Fuel Exploitation
  11. The healthcare sector needs to lead the way on decarbonisation – Asian Hospital and Healthcare Management
  12. Indian Healthcare Market projected to reach $638 billion by 2025: Bajaj Finserv AMC
  13. Decarbonizing the Health Care System
  14. Experts address single-use plastics in healthcare – University of Edinburgh
  15. Why India is poised to become a global hub for MedTech manufacturing
  16. Healthcare Waste—A Serious Problem for Global Health
  17. What is a VFD?
  18. The Future of Refrigeration: Low-GWP Refrigerants
  19. Innovating for Impact: Next Generation Refrigerants for a Sustainable Tomorrow
  20. Decarbonizing API manufacturing: Unpacking the cost and regulatory requirements
  21. Getting Started: Low carbon clinical care in hospitals
  22. Evidence that telehealth cuts carbon emissions grows
  23. Green health: how to decarbonise global healthcare systems
  24. Climate change – World Health Organisation
  25. Health and Climate Change – World Bank
  26. Climate change and health – Better Health

How does MRF decide whose bat to sponsor?

MRF, originally Madras Rubber Factory, started as a balloon manufacturer and grew into India’s largest tyre company. Over the years, the group diversified into sporting goods, with active involvement in cricket kits, bats, gloves, and a significant marketing footprint in Indian and, to a limited extent, global sporting culture.1 Over time their bat sponsorship has come to represent a potential enthronement, if not outright coronation of the Indian cricket’s next king. It’s fairly entertaining that MRF, once just a tyre company, now doubles as a premium sporting label—with 350+ retail outlets across India as of 2025.2

I’ve wondered about how MRF chooses, or chooses not to, sponsor someone’s bat, especially since their quick switch to sponsor Shubman Gill’s bat. And yet, the selection is not quite destiny: of the 11 players who have carried an MRF bat, 5 were asked to return it. That’s a 45% failure rate.

Also, two things: 1. The tables are pictures because I’m not mucking about with WordPress tables with this much data. It’s an absurdity. 2. I’ve done my best to check the age figures since it was relevant to this post, but I haven’t checked the cricket stats much.

The Cricketers
Sachin Tendulkar (India)
Brian Lara (WI),
Steve Waugh (Australia),
Gautam Gambhir (India)
Rohit Sharma (India)
Virat Kohli (India),
Sanju Samson (India),
Shikhar Dhawan (India),
AB de Villiers (SA),
Prithvi Shaw (India),
Mignon du Preez (SA),3
Shubman Gill (India)

The Logic
There is clearly a statistical basis for screening the candidates. Each of the cricketers finally offered the bat had a highly successful year 3 years before they got the sponsorship call. The first mottle appears two years before the sponsorship is offered, with Rohit Sharma not quite having a year to remember. One year before the sponsorship, performances from Rohit Sharma and Gautam Gambhir started fading. They were still offered sponsorships, though, so MRF was willing to bet they would pick up, and also be culturally relevant in the future.

Word on the cricketing streets is that MRF spots its talents early in their career, but the average age at the beginning of player sponsorships comes out to be 26.67, with Prithvi Shaw being the earliest pick at 17 (or 18) years old, and Steve Waugh the senior most at 36. Removing these outliers returns an average age of… 26.67 years, and removing anyone who was sponsored before 2010 makes for an average of 25.38 years.

Age of MRF bat sponsorees at the beginning and end of their tenures

It’s obvious that the original three foreign icons (Lara, Waugh, AB) were established greats when they got the MRF deal; the rest, especially Indian batters, were mostly in their 20s. Given that batters usually come into their own around 27-29 (my personal opinion), and can certainly be prodigious well into the 30s, this is consistent with MRF’s search for the next (Indian) batting legend. To be noted, all the averages tallied above fall around or before the age of 27.

These are the statistical inputs I’ve been able to spot for the champaigne:

  • Insatiability, 850–1,200+ runs/year in Tests or ODIs for at least one of the years before signing.
  • Consistent 100s in decisive or pressure games (World Cups, series deciders).
  • ICC event hundreds and being among top run scorers seems to be a trademark.
  • Youth milestones and early leadership (U19 or domestic tournament MVPs- Kohli, Dhawan, Gill, and Shaw were all U19 heroes)
  • Multi-format prowess, such as hundreds in all formats by 25.
  • Longevity (sustained form) or a steep climb in performance

The Magic
MRF’s track record of signing “the next big thing” is so consistent, it borders on magic:

  • They chose Tendulkar just before he ruled the 90s and 00s.
  • Bet on Virat as he broke records and changed Indian cricket’s mindset.
  • Handed Gill the baton right before a record-shattering run in 2025, including 4 consecutive Test hundreds and a string of 20→100 conversions unparalleled among peers, although this was an obvious signing with Virat retiring right before the series, and Gill now the heir apparent to the Indian No. 4 position, and the Test captain).
  • Timing is critical. MRF’s model aims to find the next star on the rise- locking in ambassadors just as they shift from prodigy to global icon (e.g., Sachin before he became Sachin, Kohli before captaincy explosion).

    MRF therefore seems to filter for improvement arcs, multi-format ability, and brand values- not just averages. But cricketing “auras” also matter- hence Kohli, Gill (not just Indian and prodigious, but also temperamentally dignified, in possession of impressive communication skills, the worlds best ODI batter and other top performances in his age cohort, and the Indian Test captain) over otherwise comparable international stars like Dravid (diluted the Indian audience, not a superstar when compared to Sachin), Kallis (not Indian, and not as popular in India as AB), Sangakkara (see Kallis), Laxman (same as Dravid, but also confined to Tests), MS Dhoni (Not an era defining batter), KL Rahul (beautiful, inconsistent), Yashaswi Jaiswal (incredible story but not as established as Shubman, has not yet shown all format ability, although watch out for this in the future), Rishabh Pant (Likely not considered an era defining batter, but is also Spidey, and that doesn’t fit the brand image), Abhishek Sharma (maybe soon?). Ambassadors are chosen not only for statistics, but also for embodying resilience (Tendulkar’s comebacks), toughness (Kohli’s chases), artistic mastery (Lara’s flair), performance (Dhawan’s ICC tournament performances), or next-gen inspiration (Shaw, Samson, Gill). Jaiswal and Pant’s exclusions highlight that charisma alone isn’t enough- they’re watching form across formats, market potential, and personality fit. Not sponsoring MS indicates they’re not too swayed by long term captaincy or intense fandom or even the number of trophies won as skipper- once again, it’s the batting output that matters.

The Business
MRF’s approach to selecting its bat ambassadors is a nuanced blend of data-driven business strategy, brand vision, and razor-sharp market positioning, refined over decades of cricketing association. India is MRF’s largest tyre and sporting market, and cricket is India’s premier sport. MRF therefore focuses on pan-Indian cricket icons as ambassadors to maximise its cultural and commercial return on investment. This also means that non Indians rarely get the MRF sticker.

A selection of players who were not MRF bat ambassadors, and why I think that was so

By not sponsoring too many players simultaneously- and never directly competing with its own ambassadors for limelight- MRF ensures its bat sticker is always exceptional, not generic. The sustained, highly visible association with generational talents strengthens brand recall far beyond the cricket field- from tyre showrooms to street cricket bats. So concerned is MRF with its bat’s legacy, the company has divided its brand into three- the Genius bat for the artists and prodigies (Tendulkar, Kohli, AB, Gill), the Conqueror bat for those known for their grit (Steve Waugh), and the Wizard bat for Brian Lara.

MRF is always looking a generation ahead. As one ambassador (Tendulkar, Kohli) nears twilight, MRF signs the next rising phenom (Gill over Jaiswal, as the latter had not yet ticked every box), displaying continuity and reducing sponsorship risk, while ensuring ongoing cultural presence, with each transition becoming a media/ marketing event in itself. The brand’s investment is offset by massive earned media (“free” advertising) via on-field heroics, social media virality, and generational recall—no other bat sticker is as instantly recognized in world cricket.

Note: This post earlier included Sir Hadlee, but I’ve not been able to find any credible sources for it, so I’ve removed any mention of him, and redone the calculations.

Sources
1. MRF Ltd. – Fortune India
2. MRF Sports
3. @mdpminx22 on Instagram